Content Strategist with more than ten years of experience in branding, content strategy, and advertising. I worked in international agencies such as VML and 14, collaborating with brands such as Danone, SEAT, GAES, and Heinz, developing strategies that strengthen their identity and connection with the audience. My background ranges from brand positioning and activations to conceptualization, tone of voice, and storytelling, ensuring coherence and differentiation at each point of contact.
I specialize in verbal strategy, branding, and content creation, with a focus on insight-driven marketing to build impactful narratives. I enjoy working as a team, leading projects that combine creativity and analysis to develop brands with purpose.
In addition, I designed a creative writing course for migrant women as a personal initiative and am part of Más Mujeres Creativas. I have international experience in Mexico, Barcelona, and Milan, which allows me to provide a clear vision to each project.
I also write inkietarte a newsletter about art and creativity where I explore the intersection between artistic expressions, ideas, and the power of words.