Context
Luis Cuevas is an independent financial advisor with a focus on behavioral economics, aiming to help clients make more informed and strategic financial decisions. He needed a personal brand identity that would communicate innovation, modernity, and freshness to stand out in a competitive market.
🛠️ Task
Create a minimalist visual identity that embodies cutting-edge technology and the simplicity of purposeful financial advising. This involved designing a logo with a versatile icon based on his initials, choosing a futuristic typography to reflect innovation, and selecting a fresh, vibrant color palette to distinguish the brand and convey approachability and renewal.
✅ Result
The finalized brand identity features a minimalist logo with an independent icon using Luis Cuevas’s initials, providing versatility and strong brand recognition. The futuristic typography reinforces the brand’s modern and innovative character, while the fresh color palette projects renewal and closeness. Together, these elements position Luis Cuevas as a forward-thinking financial advisor committed to innovation and the financial well-being of his clients.
