








Client: Club Mate
Copywriter: Anaid Jiménez
September 2020
Mate is not just a drink. Is an afternoon with your friends, an after-work with your colleagues in your favorite bar, or chilling with your family on a Sunday. Mate is sharing all these special moments because if you have someone to share it with, you have everything. We recreated scenarios that reflect this feeling, the pleasure we have when we share this drink. We also got inspired by advertising from the 70s and 80s to give a vintage atmosphere to our photographs. This way we reflected the legacy of the drink.