Context
An independent female financial advisor sought to launch a personal brand with a strong presence on social media. The advisor aimed to go beyond traditional financial services, aligning her brand with the values of female empowerment, confidence, and modernity—resonating with a new generation of financially active and self-assured women.
🛠️ Task
Develop a brand identity that reflects the advisor’s bold personality and commitment to empowering women. This included:
-Creating a name that was memorable, playful, and disruptive, while still grounded in professionalism.
-Capturing the spirit of modern financial independence.
-Building a brand narrative that blends style, confidence, and financial literacy in a way that appeals to women seeking empowerment through money management.
✅ Result
We created the name Pretty Money, a bold and playful expression that challenges the traditional image of the financial world. It merges femininity and financial strength, establishing a brand that is as empowering as it is approachable. The name and accompanying identity reflect a clear message: that beauty and financial intelligence can go hand in hand.
With a fresh, vibrant tone, Pretty Money stands out as a pioneering brand in the Mexican financial sector, emotionally connecting with a community of women who value both economic wellness and personal growth. The result is a modern, empowering personal brand that is poised to thrive on digital platforms.
