Client: Heinz
Agency:VML
Executive Creative Directors: Pipo Vargas, Paco Badia
Creative Director: Irene Vidal
Copywriters: Anaid Jiménez, Iñigo Pareda
Art Directors: Victor Maza, Paula Haguiara Chust
August 2024
LAS CHICAS
Mexican food is full of stereotypes such as big hats, mariachis and mustaches, but none of these elements represent this cuisine. Las Chicas is a Mexican food brand with authentic ingredients and recipes made by Mexican chefs. How did we showcase this brand in the United Kingdom? We invited people to leave old behind all that does not represent Mexican food, and at the same time, we wink an eye to its main competitor: Old El Paso.
