Las Chicas is a vibrant Mexican food brand that delivers authentic flavors through traditional ingredients and recipes crafted by real Mexican chefs.
We challenged audiences to move beyond generic, watered-down interpretations of Mexican food—subtly taking aim at mainstream competitors like Old El Paso—by embracing the true spirit and taste of Mexico with Las Chicas.
Client: Heinz
Agency:VML
Executive Creative Directors: Pipo Vargas, Paco Badia
Creative Director: Irene Vidal
Copywriters: Anaid Jiménez, Iñigo Pareda
Art Directors: Victor Maza, Paula Haguiara Chust
Agust 2024
