April Fool's Day
We played a joke on our consumers. We chose our community's favorite product: Absolutely coconut, and published an "official statement" saying it would be removed from the market.
Release of Shakira's song Monotonía.
How do we join this moment? We prove that with all the variety of Alpro products, the least you will have is: monotony.
Spotify Wrapped 2022
We chose the most popular songs of 2022 and created our own Spotify Wrapped. The result, songs that made a perfect match with Alpro products.
Barista Campaign
We all want to help the planet, but few of us are willing to give up our foamy coffee. With Alpro Barista you can have both, because unlike other vegetable drinks it does foam, and by changing your coffee for one with a vegetable drink you save 703 showers per year. Not bad.
LET THE FOAM GO UP AND LET THE C02 GO DOWN.
Almond Day
Saying that meat is a lot like a nut can be very risky, but we found the perfect argument to do so. On World Almond Day, we shared a fact that very few know: nuts have the same amount of protein as a piece of meat.
Super Bowl 2023
What do American football and the plant-based drink have in common? With both, you have a SUPER BOWL. We chose this moment to say how delicious a SUPER BOWL with This is Not Milk is.
