In April 2020 during the COVID-19 crisis, Corona beer launched #IdeasPorNuestroMéxico; an accelerator of initiatives that sought to help people, promoting the development of the country during and after the crisis. We developed an idea for the economic pillar taking as a starting point the recognition that the Corona bottle has throughout the country, with this we propose to use it as a vehicle to tell the stories of the local businesses most affected during the pandemic.
Client: Corona
Agency: P´Payaz
Art Director: Isela Alarcón
Copywriting: Anaid Jiménez
August 2020
