Context
An independent financial advisor needed a unique and meaningful brand identity to stand out in a highly competitive market. The goal was to connect emotionally with clients and position the advisor not just as a financial expert, but as a trusted partner in achieving a balanced, fulfilling life.
🛠️ Task
Develop a complete brand identity, starting with a naming strategy that communicates key values such as balance, stability, and well-being. The name needed to be original, memorable, and emotionally resonant, while also positioning the advisor as a modern, thoughtful guide. In addition, we were tasked with creating a slogan that supports the brand promise and reinforces the advisor’s commitment to both present enjoyment and future security.
✅ Result
We created a unique name inspired by the concept of harmony, using a clever wordplay that captures the relationship between financial balance and personal well-being. The name effectively positions the brand as a supportive, trustworthy partner in financial health. To complement the identity, we developed a slogan that reinforces the message: encouraging clients to enjoy the present while building a solid future. Together, the name and slogan deliver a cohesive, emotionally driven brand that sets the advisor apart and resonates with clients seeking both financial and personal harmony.
Positivo & Negativo
Paleta de colores & Tipografías
Implementamos dos tipografías cuidadosamente seleccionadas para reforzar la personalidad de la marca. La primera, utilizada para el naming, denota elegancia y fuerza, con una reducción sutil en el tamaño de una de las letras que aporta un tono juguetón y relajado, dotando a la marca de cercanía. Como tipografía secundaria, elegimos un estilo manuscrito que evoca armonía y equilibrio, generando una dualidad que equilibra la solidez con la calidez.
Para la paleta de colores, optamos por tonos inspirados en la naturaleza, donde la armonía se manifiesta en todas sus facetas. Los colores seleccionados evocan serenidad, estabilidad y renovación, fortaleciendo la conexión emocional con la audiencia y reforzando el propósito de la marca.
Aplicaciones & Usos
